Casio and Deathloop Join Forces: Break Monotony and Seize Time in This Dynamic Collaboration.
#BrandStrategy #ArtDirection #BrandCollab
A collaborative partnership with a popular gaming company or title and a brand that is looking to leverage the rising trajectory of the gaming Industry. Young adults today are trapped in the monotony of their daily routines, craving a break that injects excitement and unpredictability into their lives.This insight drove the creative direction of the Casio x Deathloop collaboration, aiming to offer a bold and stylish escape from the repetitive loop of everyday life.
Limited Edition CASIO X DEATHLOOP Watches Available on Pre-Order
In Game Expansion
The New Update for Deathloop will feature an expansion to the map. Casiotron is run by your next target. The Chronologist acquired complete control of time itself, making this level - Mind Bending Chaos!
AI Generated Environments inspired by Arkane Studio's Retro futuristic Black Reef Island.
The Strategy
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Get young, adventure-seeking gamers who yearn to escape the monotony of daily routines.
To resonate with Casio Edifice's mission to pursue a more adventurous and fulfilling life.
By aligning with Deathloop's target audience and objective - To break free from repetition, seize control of their time, and embrace spontaneity.
Because Casio Edifice champions the idea of Breaking the Loop and living a dynamic and enriching life.