Chef ATL Secures Full Season Funding, Showcasing Atlanta's Diverse Culinary Scene
#ArtDirection #EntertainmentMarketing #Branding&Identity
Chef ATL is a culinary show highlighting Atlanta's diverse culinary landscape. This project successfully earned funding for a full 7-episode season.
We (The marketing team) were tasked with developing the go-to-market plan for the show, which includes Brand Identity, creative strategies, content production & social account management, to core asset design like website, Key Art, OOH collateral.
Food For The Soul
It was essential that the content highlighted the cultural nuances of the cuisine and told the chef's story, ensuring authenticity. We also focused on showcasing the food in a way that made it look irresistible and inviting, drawing attention to its delicious appeal.
My Role: Art Director / Post-production Lead
Brand Strategist: Surabhi Khare
Production Lead: Kurt Stoffer
Content Strategist: Sade Bayan, Wisdom Warner, Brenae Ford
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Content Producers: Jenna Rosenbach, Dijia Chen
Lead Designers: Annel Sosa Garcia, Cheyenne Baglin, Harshi Shah
Editor: Carolina Santos Serrano
Web Developer: Kevin Esmail
