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Spotify Unveils Organic Music Discovery
with New Showcase Launch Campaign
#CreativeStrategy #Copywriting
Spotify Showcase is a campaign tool for artists that grows and develops their audience by capturing the attention of listeners. For a fee, Spotify showcases a sponsored recommendation of an album, single or playlist on the 'Home' page of their mobile platform.
The Disconnect
Music discovery is an experience & Nobody likes to be told what to do.
Making music discovery feel organic. Not Forced
To amplify the connection between upcoming artists and eager listeners. We aim to generate a buzz around its launch by championing the experience of music discovery, emphasizing the belief in fostering meaningful connections through music and creating memorable experiences.
Spotify Showcase Event
Phase 1 : Promote Artist Onboarding
Targeted Advertising
Web banners on artist
frequented sites.
Phase 2 : Promote Showcase Live Event To Listeners
Out-Of-Home (OOH) Advertising. At key Locations around Atlanta in proximity to the venue - Marta stations, Malls and other Public Areas
Tag us @spotify with
#SpotifyShowcaseATL
In-App contest Activation
Pick your favourite tune from the Showcase playlists.
Share on Instagram stories.
The Showcase Boombox. Placed in high foot traffic areas
Playing previews of tracks you will hear at Showcase.
People are more likely to attend an event when they know and like the genres/‘vibes’. We give them a glimpse into the event.
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